WP_OWNER=user
WP_GROUP=www-data
WP_ROOT=/path/to/worpress/rootfs
WS_GROUP=www-data
# Reset to safe defaults
find ${WP_ROOT} -exec chown ${WP_OWNER}:${WP_GROUP} {} \;
find ${WP_ROOT} -type d -exec chmod 755 {} \;
find ${WP_ROOT} -type f -exec chmod 644 {} \;
# Allow wordpress to manage wp-config.php (but prevent world access)
chgrp ${WS_GROUP} ${WP_ROOT}/wp-config.php
chmod 660 ${WP_ROOT}/wp-config.php
# Allow wordpress to manage wp-content
find ${WP_ROOT}/wp-content -exec chgrp ${WS_GROUP} {} \;
find ${WP_ROOT}/wp-content -type d -exec chmod 775 {} \;
find ${WP_ROOT}/wp-content -type f -exec chmod 664 {} \;